Uncle Joe's
Taste the Tradition of South African Biltong
Background
At Uncle Joe’s, we are deeply rooted in South Africa’s rich food heritage. With passion and expertise, we craft some of the finest, most flavourful biltong and dry wors you’ll ever taste.
Our specialties include:
- Traditional South African Biltong – tender, seasoned, and air-dried to perfection
- Dry Wors & Dry Wors Sticks – savoury, protein-packed snacks for any occasion
- By using traditional drying methods, combined with state-of-the-art equipment and time-honoured techniques, every product is manufactured to ensure unbeatable taste whilst keeping it authentically South African.
The concept under the spotlight
Why Choose Uncle Joe’s?
- Authentic South African Flavour – crafted with pride and tradition
- Sustainable Practices – reducing waste while delivering maximum freshness
- Perfect for Every Occasion – a traditional snack
Our journey doesn’t stop at biltong and dry wors. Every bite is a culinary adventure, bringing South African tradition straight to your table.
Whether you’re craving a protein-rich snack or planning a function, Uncle Joe’s delivers authentic South African flavour in every product.
Whether you’re craving a protein-rich snack or planning a function, Uncle Joe’s delivers authentic South African flavour in every product.
Franchisor support
Uncle Joe's, previously trading as Biltong ZA, is now offering franchises. Fleisherei has supplied and supported these stores from inception. When you join the Uncle Joe's family, you’re not just investing in a brand — you’re joining a legacy. We offer our franchisees full-spectrum support to ensure success from day one.
- Training & Operations: Comprehensive on-boarding, product knowledge, and ongoing operational guidance. Franchisor offers one weeks training at factory for biltong shops
- Supply Chain & Logistics: Consistent access to our premium product range, with fast, refrigerated deliveries and optimized route planning for efficiency.
- Marketing & Communication: Professionally managed campaigns, frequent email updates, and hands-on customer engagement via phone, email, and social media.
- Quality Assurance: All products are fully traceable and sourced from FSA and ZA-approved abattoirs under strict compliance with HACCP, ISO 22000, and BRC standards.
- Technology & Innovation: Access to our proven online ordering and delivery systems, with touchless proof of delivery and live tracking.
Do you fit the profile?
Uncle Joe's franchisees share a few key qualities:
- A passion for great food and appreciation for quality, tradition, and service.
- Entrepreneurial drive with the discipline to manage and grow a business.
- Commitment to excellence in customer experience and operational standards.
- Alignment with our brand values of integrity, authenticity, and innovation.
- If you’re ready to bring South Africa’s best biltong experience to your community — and be part of a proudly local success story with international reach — then Uncle Joe's is the opportunity for you.
QUICK STATS
Average setup cost
R 500 000** (includes initial franchise fee and training)
Excluding VAT
**Excludes Lease deposit
Average monthly turnover
R180 000 - R300 000
Marketing Contribution
Not initially, reserve rights to introduce after month 3 (or onwards)
Initial franchise fee
R90 000 excluding VAT
Ideal size
25m² - 55m²