Franchisee Recruitment

FRANCHISEE RECRUITMENT

Optimum franchisee recruitment is achieved through effective public communication of the brand proposition and franchise opportunity as well as scientifically supported candidate assessment and profiling solutions. SA Franchise Warehouse has developed a first world cloud based solution to empower franchisors to manage this process comprehensively. The process of franchisee “take-on” is where most things can go wrong, as any experienced franchisor would testify.

Through its positioning in the franchise industry, SA Franchise Warehouse is perceived to be the “go to” place for aspirant franchisees seeking reputable franchise opportunities. Through our print and online media, this is the role we position ourselves to play.

For SA Franchise Warehouse to have a business case, we must have access to the inner workings and core performance information of prominent South African brands. The association with these brands was established over many years and consideration of the sustainability of such brands for sake of our own reputation and brand.

By virtue of the aforesaid, SA Franchise Warehouse is in a position to make direct recommendations to many candidate franchisees as to which brands should be considered.

There are a number of initiatives supporting this strategy such as:
  • Candidate franchisee orientation workshops in order to induct prospective candidates into the world of small business and franchise basics before introduction to franchisors.
  • Representing cooperating brands at events such as exhibitions and various training events
  • Direct exposure in the SA Franchise Warehouse magazine and digital platforms. Various advertising options available.
  • The implementation of the RecruitEx solution as part of the franchisor’s business system is the most pertinent and powerful mechanism offered by SA Franchise Warehouse to aggregate and manage leads as well as to facilitate candidate assessment and profiling - more detail on this solution is available on www.recruitex.co.za.
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