ACDC Express
ACDC EXPRESS
Everything Electrical
Background
In 2007, ACDC Express took their first step into the world of franchising and have made it their mission to become the leading electrical retail franchise in Africa. With a comprehensive range of practical and innovative solutions, ACDC Express is the retailer of choice for customers in search of quality electrical solutions and excellent customer service.
Their independently owned stores are primarily supplied by ACDC Dynamics. Their product range of over 80,000 individual items provides ample choices for all customers. These products are crucial in the daily operation within the home, office and factory, which automatically creates a great and continuous demand for these products.
The concept under the spotlight
ACDC Express is a unique retail store concept — an electrical ‘supermarket’ — where customers can browse at their leisure. Their highly experienced technical staff are able to offer advice and recommend solutions to address customers’ needs.
ACDC Express’ product range includes security, hygiene, automation, pumps, switchgear and instrumentation, energy management and power factor control systems, solar systems, tools, wiring and cable management as well as a comprehensive range of lighting products.
ACDC Express caters to households (DIY customers), contractors, the industrial, agricultural and mining sectors as well as manufacturing customers.
Franchisees can choose between a large ACDC Express outlet and an Express Mini Store, typically better suited to small towns. Large outlets require premises of between 500 and 700sqm, of which 75 percent is allocated to retail space, while an Express Mini Store occupies between 200 and 400sqm with 90 percent of the floor area dedicated to retail space. The franchisee will be required to employ a bookkeeper, store manager and sales staff.
Franchisor support
The franchisor assists with site approval and store set-up and offers guidance as to the initial product order. Franchisees also benefit from the smooth and efficient business methodologies designed by the experienced and supportive operations team.
Franchisees and their staff receive comprehensive training in line with the requirements of the franchise agreement as well as the policies and procedures outlined in the operating manual.
The dynamic and motivated marketing team ensures that a strong brand presence is maintained in the market.
Do you fit the profile?
ACDC Express promotes owner-managed outlets. Practical business experience in the electronics field will be advantageous and preference will be given to applicants with retail experience. Applicants should be prepared to work long hours, have a positive attitude and be detail-oriented.
FASA membership status: Full Member
