Maxi’s franchisees receive ongoing support from a head office-appointed franchise consultant tasked with optimising the profitability of the outlet. Based on best practice models and national averages, the franchise consultant will assist in compiling a business plan for the store as well as implementing local store marketing plans designed to maximise turnover and profitability.
New franchisees and managers attend an intensive 5-week training programme. The curriculum includes an introduction to franchising, stock management, basic business skills, finance, store administration, human resources management, point-of-sale training, and marketing. To ensure they have a complete understanding of the operational aspects of the business, franchisees and managers are also required to complete the kitchen and front-of-house staff training programme. Ongoing and on-the-job training for kitchen and front-of-house staff is provided by franchise consultants during the course of their regular store visits.