The Universal Paints Story: Quality, Expertise, and Innovation in Every Tin
Why Universal Paints Is the Trusted Name for Colours That Last
When it comes to transforming a space, choosing the right paint is about more than just picking a colour from a chart; it's about trust, quality, and the assurance that your project will shine for years to come. This is where Universal Paints stands out as a premium brand, bringing decades of expertise and passion to the world of paint

A Heritage of Excellence
Universal Paints is a brand founded on the values of family, commitment, and technical know-how. The journey began in 1982 when Universal Paints launched as a family-run business dedicated to creating quality-guaranteed paint products. Over the past four decades, the company has evolved into one of the industry's most reliable and respected names, serving a diverse clientele from first-time DIYers to seasoned professionals.
A significant milestone in the company's history came in 2016, when Universal Paints became part of the Medu Capital family. This acquisition brought in new resources and opportunities, further elevating Universal Paints' ability to deliver on its promise of excellence while maintaining its founding values.
Unmatched Expertise and Service
What truly sets Universal Paints apart is its unwavering commitment to quality. Every product is crafted by expert technical teams and subjected to rigorous testing, ensuring only the best makes it to the shelf. It's not just the products that impress; Universal Paints takes pride in the expertise of its staff. Each team member is trained to provide friendly, knowledgeable service, whether you're seeking technical advice or looking to match a specific shade. The paint-mixing and colour-matching services offered at Universal Paints outlets are second to none, empowering customers to bring any vision to life.
Dedicated Outlets for a Unique Experience
Universal Paints takes a direct-to-customer approach. Their paints are available exclusively through dedicated retail outlets, ensuring that every customer receives personalised assistance and expert guidance throughout their selection process. Every store is as unique as the community it serves, and Universal Paints is committed to supporting each location with tailored business strategies and initiatives. Store teams assess performance, identify new growth opportunities, and implement programmes that benefit both the business and the local community.
Who Chooses Universal Paints?
Whether you're a DIY enthusiast looking for the perfect hue for your living room, a contractor finishing a large-scale build, or a property developer seeking reliability for commercial projects, Universal Paints is designed for you. The brand is a favourite among professionals and homeowners alike, known for its value, longevity, and expert support at every step.
The Pillars Behind the Brand
At the heart of Universal Paints are three core pillars:
- Quality Guaranteed: Every product is meticulously developed and tested to deliver superior performance and durability.
- Expert Paint Advice: From colour consultations to technical troubleshooting, the Universal Paints team offers guidance you can trust.
- Paint Mixing & Matching: Bring in any sample or swatch, and Universal Paints will create the exact colour you desire, tailored just for you.
Looking Ahead
As Universal Paints continues to expand and innovate, its mission remains unchanged: to provide top-quality paint backed by industry-leading expertise, at prices that make sense. With a heritage built on trust and a future focused on customer satisfaction, Universal Paints is ready to help you add colour to your world, one brushstroke at a time.
The opportunity to join a premium brand
Universal Paints' direct outlets operate under license to individual owners and supply a complete range of products suitable for the decorative market. The model offers flexibility in providing complementary and associated products through partnerships with suppliers.
The only recurring fee is a monthly marketing contribution. Unlike most franchise systems, there are no joining fees, royalties, or ongoing management fees.
To find out more, visit our page on SA Franchise Warehouse.