Blog Post

Jeff launches revolutionary laundry franchise opportunity in South Africa

Staff Writer • Nov 07, 2019
Jeff, a European company, has launched one of their  innovative franchise business models, Mr Jeff Laundry, in South Africa, promising a shake-up of the local laundry and dry cleaning sector by offering these services via an app.

Mr Jeff Laundry provides convenient, quality laundry and dry-cleaning services for its customers of every type, with young people short on time being among the company’s most loyal customers around the world. By using the app or website, customers can choose the exact location, time and day of pickup; a driver visits the user’s house and collects the garments and later delivers them back, cleaned and ironed. This service can be accessed via on-demand or monthly subscription options.

Eloi Gómez, CEO of Jeff, says the company aims to open more than 10 stores in South Africa by the end of 2019 to support the growth of the service to local consumers. Founded in Spain in 2015, Jeff has already expanded to 32 countries across Latin America, Europe, the Middle East, and southern Asia with 1 780 hubs already sold.  

Profitable and Accessible Business Model

“The app offers a unique opportunity for South African entrepreneurs looking for a business opportunity with quick return on investment (ROI),” said Gómez . “Our research shows that 78% of people say that laundry is their least favourite household chore. We’re literally transforming the face of household chores.”

Gómez says the typical franchise will recoup its investment within 19 months, with a profit of around R45 000 a month after 12 months. Local franchisees will also receive strong marketing and partner support from Jeff, with zero royalties and marketing fees for the first year. “With our digital approach and our subscription plans, we intend to change the traditional function of the laundry cleaning sector.”

Specifically designed for the urban customer who always needs to be connected to tech solutions, Mr Jeff has won over a new market segment as 60% of its customers have never used another laundry service before.
The Jeff brand has proven successful to date, as the company’s workforce has already grown to 500 direct and more than 3,500 indirect employees worldwide. Service options include on-demand solutions as well as monthly subscription. With two payment methods available, including credit card and cash payments, Jeff’s services are accessible to the unbanked population in South Africa as well.

For entrepreneurs interested in opening a Mr Jeff Laundry hub in South Africa, the company provides more information on its homepage and can be contacted via e-mail franchises@mrjeffapp.com.


About Jeff

Jeff was founded by young entrepreneurs Eloi Gómez, Adrián Lorenzo and Rubén Muñoz in Valencia, Spain in 2015 to offer a comfortable, fast laundry and dry-cleaning home delivery app. Soon after, Jeff started its first international operation in Mexico, and has since expanded rapidly across Latin America, south-east Asia and the Middle East, where the first Jeff Hubs have already been opened. The company offers laundry and dry cleaning services, which can be requested through the app and website. The app is available for Android and iOS devices and works through a monthly subscription system and one-off orders from Stores that are distributed across different cities, forming a network of franchises that completely change the traditional laundry model.

In addition to the laundry business model, there are other verticals that are being introduced globally; one is dedicated to hairdressing and beauty, under the name ‘Beauty Jeff’, which recently celebrated the opening of the first Salon in Argentina. Jeff has also announced its fitness services, ‘Fit Jeff’, which will start operating in the coming months. Both operate under the same franchise business model as ‘Mr Jeff Laundry’.

“Our company mantra is ‘The Good, Good life’, which ultimately means we aim to provide the individual who becomes part of the Jeff franchise or anyone who utilises any of our Jeff apps, with an opportunity to live good, look good or feel good,” says Suero.

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