Inside the Cash Converters Experience: What New Franchisees Can Expect from Training
Becoming a part of the Cash Converters family is more than just opening a store—it's joining a values-driven business community with a strong support system and a passion for empowering local entrepreneurs. At the heart of our franchise success is a robust training programme designed to give new franchisees the confidence, skills, and insights they need to thrive from day one.
Stephen Hurlin, National Training Manager at Cash Converters, unpacks the journey every new franchisee embarks on as follows:
A Four-Phase Training Experience That Builds Confidence
Cash Converters' New Franchisee Training (NFT) is a structured, multi-phase programme that blends business theory with practical, real-world experience. Here's what new franchisees can expect:
Phase 1: Laying the Foundation at Head Office
The journey begins with two intensive weeks at Head Office. Franchisees are introduced to senior leadership and immersed in the company's operational framework and core values, which include passion, professionalism, integrity, respect, and collaboration. This stage forms the bedrock of the Cash Converters culture and sets the tone for long-term success.
Phase 2: Hands-On Learning Through Workshops
Led by Hurlin and his team, franchisees participate in practical workshops that simulate everyday store operations. These sessions go beyond theory, offering actionable insights into the realities of managing a successful second-hand retail business.
Phase 3: Stepping into a Virtual Store
Before entering a live retail environment, new owners train in a virtual store setup. This allows them to gain familiarity with Cash Converters' custom Point-of-Sale system and ensures they feel confident using the technology that drives our customer service and sales.
Phase 4: Real-World Experience in a Working Store
The final phase of training places franchisees in an operating store alongside experienced team members. This hands-on experience solidifies what they've learned and prepares them for the day-to-day responsibilities of ownership. The complete NFT journey spans six to eight weeks, balancing technical knowledge with practical expertise.
Ongoing Support Beyond Training
Training doesn't end with the ribbon cutting at the new store. For the first six months after launch, new franchisees are supported by New Store Development Manager Petunia Mokwena. Petunia provides dedicated, on-the-ground guidance during this crucial period, helping franchisees transition smoothly from training to operational leadership. According to Hurlin, "It's not just about getting a store open—it's about making sure our franchisees feel supported and ready to lead."
The Cash Converters Difference: A Values-First Franchise
What makes Cash Converters stand out from other franchise models? For Hurlin, the answer is simple: the company's unwavering commitment to its values. "Everything we do is rooted in integrity, service, and respect for our communities," he explains. "We're here to help people with dignity, not just turn a profit." This values-first mindset extends to every aspect of the business— from internal training to customer interactions—and is a significant reason why the Cash Converters network continues to grow.
Advice for Aspiring Franchisees
If you're considering opening a Cash Converters store, Hurlin's message is clear: be involved. "The most successful franchisees are the ones who are present and engaged," he says. "Your attitude sets the culture of your store. When you lead with energy and purpose, you inspire your team and earn the trust of your community."
Breaking Down Industry Misconceptions
The second-hand retail space often faces unfair assumptions, particularly that it's all about margins. Hurlin is quick to dispel that notion. "Our business is about value, fairness, and doing right by people," he says. "We're proud of how we serve our customers, and we lead with integrity every step of the way."
Ready to Begin Your Franchise Journey?
If you're seeking a franchise opportunity founded on trust, support, and genuine impact, Cash Converters may be the ideal fit.
Visit our page on SA Franchise Warehouse to learn more and take the first step toward becoming a store owner.