How to Open a Franchise in South Africa: Your Complete Guide to Cash Converters

Anita du Toit • January 26, 2026

Thinking about starting a franchise in South Africa? With the right brand, strong support, and a proven business model, franchising can be one of the most rewarding investments you’ll ever make. Cash Converters, a trusted name in retail and financial services, offers entrepreneurs a turnkey opportunity to own a business with established brand recognition and solid returns.

Below, we break down the step-by-step process of opening a Cash Converters franchise in South Africa.

Step 1: Submit Your Franchise Enquiry

Your journey begins with a simple enquiry. Once you reach out, one of our experienced franchise sales representatives will connect with you to share high-level information about the opportunity. If you’re keen to move forward, we’ll begin a mutually beneficial due diligence process to ensure the fit is right for both parties.

 

Step 2: Due Diligence and Disclosure

This stage allows us to get to know you better while giving you access to essential documents. After receiving your completed due diligence forms, we’ll provide:

  • A comprehensive disclosure document
  • A pro forma franchise agreement

These resources outline key details to help you make an informed decision about investing in a franchise in South Africa.

 

Investment Insight: Opening a Cash Converters franchise requires a total turnkey investment of R4.2 million, with R2.1 million in unencumbered capital needed upfront.

 

Step 3: Meet the Leadership Team & Tour a Store

Next, you’ll have the chance to meet with our Sales and Marketing Director or CEO, either face-to-face or virtually. This is your opportunity to dive deeper into our business model and ask questions directly.

We’ll also take you on a guided tour of one of our flagship branches so you can see firsthand how a Cash Converters store operates.

 

Step 4: Sign the Franchise Agreement & Secure Your Location

If both parties agree to proceed, the franchise agreement is signed. From here, our property team steps in to help you identify the perfect site.

 Location Criteria:

  • Accessible and ideally parking-lot facing
  • Close to home for hands-on ownership
  • Positioned to attract consistent foot traffic

We believe that active, engaged ownership is one of the biggest drivers of franchise success.

 

Step 5: Open Your Store & Start Trading

Once the lease is signed and the build is complete, your store is ready to open its doors. Most Cash Converters franchisees reach break-even within 9 to 12 months, thanks to our proven systems and strong brand presence.

 

Why Choose Cash Converters?

If you’re wondering how to open a franchise in South Africa that offers:

  • Full training and ongoing support
  • Strong brand recognition
  • A proven business model with solid returns

…then Cash Converters is the answer.

 

Final Thoughts

Opening a franchise in South Africa doesn’t have to be overwhelming. With Cash Converters, you’ll have a clear roadmap, expert guidance, and a supportive team by your side.

Ready to take the next step? Enquire today and start your journey toward owning a successful franchise in South Africa.