Founder and CEO of the Digit brand, Rordon Cowley, entered a well-established vehicle tracking market in 2007, armed with the determination to become a leader in vehicle solutions that reduce loss and mitigate risk.

Driven by his belief that there was too little emphasis on vehicle telematics for fleet management, the Digit product was developed with the objective of providing fleet owners with a platform to manage vehicles real time, instead of relying on historical manual information. Since its inception Digicell has expanded their capabilities to include the renowned DFuel system, a comprehensive fuel measuring solution. The company also supplies a range of Mobile DVR systems to allow video recording and live streaming of vehicles, drivers and occupants. 

With the current lack of job prospects in South Africa, self-employment or entrepreneurship becomes a solid option, even for those who did not grow up thinking that starting a business was for them. Joining a tried-and-tested model makes building a sustainable enterprise a lot simpler. 

The business originally started and operated as a distribution model. Today Digit is proud to be the first vehicle tracking company to be approved and accredited by the Franchise Association of South Africa. With its unique business model, it is possible for a successful structure to be leveraged to the franchisee’s advantage. 

While there are numerous opportunities available countrywide, there are plans to grow the business internationally by establishing master franchisees in key countries such as East and West Africa, as well as in the United Kingdom, Australia, New Zealand and India.