Franchisees have a choice of two business models — H2O Water Bar and H2O Water Station. Water Station franchisees also have the option to incorporate a water bottling plant. The Water Bar concept with its smaller footprint is ideal for shopping mall locations while the Water Station concept is well-suited to line shopping centres.

H2O International SA imports and distributes water and air purifiers, water coolers and boilers, and ice- and coffee machines. Via the H2O website, outlets are able to ‘display’ all of the 450+ products in the H2O range, from water purifiers and dispensers to shower filters. Customers can either buy the systems outright or avail themselves of the rental option. H2O’s superior after-sales service sets them apart from the competition and underscores their position as an undisputed industry leader.

While H2O’s primary target market is health- and fitness-conscious individuals and families with young children, their products are also popular for use in hotels, guest houses, restaurants, offices, light commercial businesses and factories. Responding to the increasingly questionable quality of our municipal water supply, and by allowing customers to purchase water in their own refillable containers at a minimal cost of R1 per litre, H2O SA has been able to grow their customer base amongst the middle and lower income groups.